EMD/Serono:
MS Lifelines Magazine

MS Lifelines is the patient support program sponsored by EMD/Serono and Pfizer, developer of therapies for multiple sclerosis.

In support of the program, I worked on a comprehensive communications platform that included monthly e-newsletters, updating web copy, development of a Facebook page, and writing the MS Lifelines magazine.

A quarterly print and digital publication, MS Lifelines featured health and lifestyle tips and interviews with patients, health care providers, and subject matter experts.

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Meet Sarah
You shouldn’t let relapsing MS hold you back from your dreams, especially your dreams of parenthood, according to Sarah, mother of an outgoing and active 3-year-old.

In fact, Sarah says that her daughter Emma is “one step ahead” of her peers because having a mom with MS teaches her compassion and understanding. Not that MS doesn’t present some extra challenges in being a mother, but “you learn to deal with it,” explains Sarah, who offers several coping strategies that any mom would find useful.